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How To Create a Landing Page Design That Translates Into Leads + 15 Examples

Last Updated: September 21, 2022

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Home » How To Create a Landing Page Design That Translates Into Leads + 15 Examples

Landing pages are an important part of any inbound marketing strategy.

They are the first point of contact for potential customers, and, if designed correctly, can result in more leads and conversions.

Basically, the main purpose of a landing page is to persuade a visitor to take a specific action, such as filling out a form or making a purchase.

Creating an effective landing page design is not as easy as it may seem. In order to create a design that converts, there are certain elements that must be taken into consideration.

In this blog post, we will show you how to create a landing page design that converts and provide you with some examples of effective designs.


6 Best Practices for Your Landing Page Design

Before we dive into the examples, let’s go over some general best practices for landing page design.

Set a Goal

The first step in creating an effective landing page is to set a goal.

What do you want your visitors to do when they land on your page? Do you want them to sign up for a newsletter, download a white paper, or make a purchase?

Whatever it is, be sure that your goal is clear before you begin designing your page.

Your goal will dictate the rest of the design process, so it is important to get it right from the start.

Copy and Images

Copy and Images

Copy is the next important element to consider. The headline and body copy should be clear and concise.

Your visitors should be able to understand what you are offering and why they need it without having to read through a lot of text.

As for images, it is important to use high-quality visuals that complement the copy. The images should help to tell the story and convey the message of your landing page.

Product Information

If you are selling a product, it is important to include all of the relevant information on your landing page.

This includes things like pricing, features, benefits, and even testimonials.

The more information you can provide, the better.

Remember, you want to persuade your visitors to take action, and providing them with as much information as possible will help to do that.

Reviews and Social Proof

Reviews and Social Proof

Reviews and social proof are also important elements to include on your landing page. If you have customer testimonials, be sure to showcase them prominently. This is because people trust other people’s opinions.

Reviews can help to build trust and credibility with potential customers. You can also include things like badges or logos from well-known publications if you have been featured in any.

Offer a Special Discount or Free Trial

Another way to persuade people to take action is to offer a special discount or free trial.

If you are selling a product, you can offer a percentage off the regular price.

Or, if you are offering a service, you can give people the first month for free.

People love freebies, so this is a great way to get people to take action.

Simplicity is Key

The last thing to keep in mind is that simplicity is key. Your landing page should be easy to understand and use.

There should be no distractions and the visitor should be able to find what they are looking for easily.

If your landing page is too complicated, people will likely leave without taking any action.

Overall Goal

You need to make sure that you have everything you need on your landing page in order to achieve your goal.

Double-check that your copy is persuasive, your images are high-quality, and that you have included any relevant information.

Also, be sure to keep things simple and easy to understand. If you do all of these things, you will be well on your way to creating an effective landing page design.


Examples of Fantastic Landing Pages

1. Airbnb


The Airbnb landing page does a great job of explaining the benefits of hosting.

It also provides clear instructions on how to get started, and if you have any questions, there are plenty of resources available, including a FAQ section, helpful guides, and even an option to contact customer support.

2. Block Living

Block Living

Block Living’s landing page is another well designed example. The interactive slider is a nice touch, and the overall aesthetic of the page is pleasing.

The page is also functional, with links and a contact form. All in all, this is a great landing page.

3. Contra


Contra’s landing page provides users with information about the company and what services they provide. It also showcases testimonials and client logos as social proof, in order to show that Contra is a credible business.

The page also has a prominent CTA banner that leads you to an email sign-up, so that interested users can learn more about Contra and their services.

4. Depo Studio

Depo Studio

Depo Studio includes a brief explanation about the company and key points on their page, as well as more information about the company itself on its page.

They also have a CTA banner at the end of the page for people who are interested in getting in touch with them.

5. Etsy


Etsy’s page offers potential sellers a lot of information about the benefits of listing with them. They also have a section of FAQs to answer any questions potential sellers may have. Etsy ends its page with its call to action and a place to collect email addresses.

Overall, they provide a lot of helpful information for anyone considering listing their products on Etsy.

6. Lazarev Case

Lazarev Case

When you first visit the Lazarev Case website, you’ll notice how everything feels connected.

The site has a clean look with no harsh edges, which works well for the designs being used.

The landing page also features a number of different sections, each with its own unique look and feel.

Despite the different sections, the overall design is still cohesive and united. This is due in part to the use of a limited color palette and consistent typography throughout the site.

By keeping the design clean and simple, Lazarev Case has created a website that feels uniform and easy to navigate.

7. Mammut


The Mammut page is a great example of how to use color and motion to create an engaging user experience.

The homepage features a split screen with bold colors and an animated product image. The font is also very eye-catching and the animations are subtle but effective.

Every page on the site features a different subtle animation, which helps to keep the user’s attention focused on the content.

Overall, the Mammut website is a great example of how to use animation and visual design to create a beautiful and user-friendly web experience.

8. Manscaped


Any good website will have a clear and concise offer, along with a strong visual to draw the eye.

Manscaped does this extremely well, immediately offering a discount on their products with a call-to-action that is hard to resist.

As you scroll down the page, they provide an abundance of information on the product, including multiple high-quality visuals that focus on different key features.

The use of short video clips is also a nice touch, helping to further highlight the key features of the product.

In addition, they present unique research as proof points of the product’s effectiveness, which helps to build trust with potential customers.

9. Order


The Order landing page is a great example of how animation can be used to add interest and engage visitors.

The use of color and movement is eye-catching and makes the content easy to digest. The content itself is well organized and clearly stated.

Overall, this well-designed landing page effectively uses animation to capture attention and communicate its message.

10. Slack

Slack 1

Slack is unique in that their landing page immediately begins with a strong and interactive headline, while also providing a quick five-second gif to show users how easy it is to use their software.

The imagery is bright and used wisely throughout the page, with clear social proof to bolster Slack’s product’s confidence.

The company also clearly understands the importance of optimizing for conversions, which is evident in their Simplified Billing section and the consistent CTA that appears throughout the website.

11. Spotify


When you visit the Spotify site, you immediately know what Spotify is offering — its premium service.

The company includes a special offer of three free months of premium service right on the landing page, which is a great way to entice visitors to sign up.

In addition to the special offer, Spotify also highlights the advantages of its premium service via copy and imagery.

This helps visitors quickly understand what they would be getting if they signed up for the service.

12. Stripe

Stripe 1

When it comes to design, Stripe is definitely on trend. Their use of color is eye-catching and fresh, and their micro animations add a touch of fun.

But more importantly, their design effectively communicates the company’s key messages.

The illustrations are simple but engaging, and the overall layout is easy to navigate.

As a result, Stripe’s design is both visually appealing and functional.

13. VanMoof


Minimalism is an aesthetic often associated with cutting-edge design, and VanMoof’s website is a perfect example of how less can definitely be more. This page features a sleek, futuristic design that is both visually arresting and super-fast loading.

The photography is gorgeous, and the color scheme is ultra-minimalist, making it easy to navigate the site. In addition, the looping animation is attention-grabbing, and the overall effect is one of sophistication and style.

14. Wixpert Designs

Wixpert Designs

One of the things that makes Wixpert Designs so successful is their use of video on their landing page.
Video is an excellent way to engage visitors and communicate your value proposition.

In addition to video, Wixpert Designs also uses strong copy and clear CTAs to guide visitors through the conversion process.

The result is a landing page that is both visually appealing and effective at driving results.

15. Zapier


Zapier is a well-designed website that uses bold colors and cool scroll experiences to great effect. The site’s hover effects are impressive, communicating the product well and making it memorable overall.

One small downside is that the site’s navigation could be clearer — but overall, Zapier is a slick, modern website that’s definitely worth a visit.


The Bottom Line

Landing pages are one of a website’s most important aspects when generating leads and sales.

Creating an effective landing page design is essential to your success.

By following the tips in this article, you can create a landing page that will help convert your visitors into leads and customers.

Meet The Author

Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.

Originally Published

September 21, 2022

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