How Much Does a Website Redesign Cost?
A comprehensive website cost guide for Mid-sized B2B companies
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Strategy
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How Much Does a Website Redesign Cost?
If you’ve ever Googled “How much does a website redesign cost?”, you’ve probably walked away with more questions than answers. And you’re not alone.
In 2025, it’s still one of the most common questions we hear from marketing and sales leaders. It’s also one of the most misunderstood.
That’s because pricing varies widely depending on what kind of website you need, who you hire, and what success actually looks like for your business.
It’s not just a line item. It’s a strategic investment, which makes the cost a little more complex. When managing complex website redesign projects, a website design agency can play a crucial role in ensuring quality outcomes and handling the full scope of work involved.
So, what’s the quick answer?
Most B2B website redesigns fall somewhere between $50,000 and $150,000. That range depends on several key variables, including the size of your site, the complexity of your offering, the level of strategic input required, the execution model you choose, and the experience of the team you hire. The cost for a redesign typically ranges based on the project scope and complexity, especially when considering different execution models or hiring freelancers.
This guide will walk you through all of it.
We’ll break down the major factors that influence cost, show you what different types of websites typically cost to redesign, explain the most common execution models, and help you figure out which approach makes the most sense for your goals and your budget. Web design pricing is determined by the execution model you select and the specific requirements of your project.
By the end, you won’t just understand what a website redesign might cost. You’ll know what a smart investment looks like.
Let’s skip the fluff and get straight to the numbers.
Website Redesign Costs Will Vary Based On Who You Hire To Help
1. Freelancer(s)
Average Cost:
$10,000 to $40,000
What You Get:
A small team or individual with narrow focus (design or dev) handling the project. Project management, strategy, and QA often fall on your plate.
Who It’s For:
Companies with limited budgets and the internal capacity to manage and coordinate the work.
Example:
A manufacturing firm might hire a freelance designer and developer separately to refresh a 15-page brochure site for $18,000. Hiring a freelance website designer can offer flexibility and potential cost savings, though quality and scope may vary.
2. Specialized Agency
Average Cost:
$50,000 to $250,000+
What You Get:
A strategic partner that handles everything: research, messaging, UX/UI, development, QA, and post-launch support.
Who It’s For:
B2B companies serious about growth and looking to create a website that drives measurable business results.
Example:
A B2B SaaS company working with a web design agency like Huemor might spend $100,000 to redesign a 50+ page website with custom integrations, stakeholder interviews, and CRO baked into the process.
Working with an experienced web design agency ensures high-quality, impactful results that effectively showcase your brand.
3. In-House
Average Cost:
$200,000 to $350,000+ (mostly internal salaries or subscription tools)
What You Get:
Full control over the process, but also full responsibility. Typically slower and more error-prone without experienced hands.
Who It’s For:
Larger scale businesses with highly specialized offerings.
Example:
A large scale tech company needs to redesign their website and wants to ensure that they can continue to rapidly improve it over time. Building an in house design team is an option that impacts both cost and project management, offering direct oversight but requiring significant internal resources.
No matter which execution model you choose, having a skilled design team is crucial to ensure quality, timely delivery, and effective website redesign.
Protip: Debating on which direction to go in? Check out our article on in-house vs web design agency for your next redesign.
Website Redesign Costs Will Also Vary Based On The Scale of Business & Type of Website
The type of website you’re redesigning plays a major role in the total cost. Not just in how many pages it includes, but in how complex the functionality, integrations, and content strategy need to be.
Whether you’re a solo consultant or an enterprise tech firm, understanding where your website fits on the spectrum can help you set realistic expectations for budget, timeline, and ROI.
Let’s walk through the five most common types of websites and what it typically takes to redesign each one in 2025.
One-Page or Basic Personal Website
A simpler website redesign is a cost-effective option for basic personal or portfolio sites, focusing on minimalistic updates without extensive customization.
These sites are great when speed and simplicity matter more than complex functionality. But limited structure means limited SEO scalability and user engagement paths.
Average Cost:
$2,000 to $8,000
Timeline:
1 to 2 months
Use Cases:
Personal brand sites, digital resumes, portfolio snapshots, landing pages for early-stage startups or campaigns
Example:
A freelance UX designer building a portfolio to attract job leads or clients. Building or optimizing your own website with DIY tools or freelance services allows for greater control, flexibility, and cost savings, making it ideal for personal or portfolio sites.
What’s Typically Included:
- Custom layout
- Responsive design
- Lightweight animation
- Basic contact form
- Simple SEO setup
Small Business Website (Basic Functionality)
These sites perform best when paired with an ongoing SEO or PPC strategy. Content clarity and conversion-focused layouts matter more than flashy design.
Average Cost:
$10,000 to $25,000
Timeline:
3 to 4 months
Use Cases:
Local service providers, professional consultants, or niche B2B firms with straightforward offerings
Typical Features:
- 5 to 15 unique pages
- Lead generation forms
- Blog or resource center
- Basic analytics setup (Google Analytics 4, Google Tag Manager)
- Light SEO (meta tags, alt text, basic schema)
Example:
A boutique marketing agency that wants to showcase its services, share thought leadership content, and collect leads through a contact form
Mid-Sized & Established Business Website
At this level, strategy is just as important as execution.
The website redesign process typically follows a structured series of steps, such as content planning, defining project scope, and collaboration with professionals to achieve optimal outcomes.
Expect workshops, heatmap reviews, and competitor analysis to drive decision-making.
Average Cost:
$25,000 to $75,000
Timeline:
4 to 6 Months
Use Cases:
B2B SaaS, healthcare firms, or service-based companies needing more than brochure-level functionality
Typical Features:
- 15 to 40 pages
- Custom UX/UI design
- Persona-specific landing pages
- HubSpot or Salesforce CRM integration
- Live chat or chatbot support (Drift, Intercom)
- Gated content with form tracking
- WCAG accessibility compliance
Example: A B2B analytics company launching a new platform and needing to speak to multiple audiences, educate them with whitepapers, and qualify leads automatically
Professional website redesign services are available for businesses that require advanced functionality, ensuring expert guidance and high-quality results.
E-commerce Website
Redesigning e-commerce sites is about more than pretty product pages. UX decisions can directly influence cart abandonment rates and average order value.
Average Cost:
$50,000 to $125,000
Timeline:
5 to 7 months
Use Cases:
DTC brands, B2B distributors, or retail operations scaling online sales
Typical Features:
- Product catalog management
- Custom product templates
- Checkout flow optimization
- Discounts and promotions engine
- Inventory and order sync
- Integration with tools like Klaviyo, Shopify Plus, or BigCommerce
- Abandoned cart recovery and review capture
Example:
A skincare brand expanding into international markets that needs multilingual support, localized payment methods, and automated email marketing
Large Enterprise Website
Large enterprise website redesigns are often complex projects that require higher budgets and specialized expertise to address the intricate needs of the organization.
The redesign price is determined by factors such as the complexity of the site, total page count, and the specific features or integrations required.
These projects often involve a full internal review cycle, legal oversight, and collaboration across departments. Expect a project manager, strategist, designer, developer, QA team, and legal rep all in the same room at some point.
Average Cost:
$100,000 to $250,000+
Timeline:
6 to 9 months or longer
Use Cases:
Global brands, public companies, or large organizations managing multiple departments, products, or business units
Typical Features:
- Multi-site architecture
- Content management delegation by team or region
- Advanced search capabilities
- Custom middleware or backend APIs
- Enhanced security and compliance (SSO, SOC 2, HIPAA)
- Multilingual support with localization
- Performance optimization at scale
Example:
A Fortune 100 manufacturing company needing a unified global presence with regional customization, gated distributor portals, and investor relations access
Cost Summary By Site Type
| Website Type | Cost To Build | Time to Build |
|---|---|---|
| One Page/Personal Site | $2,000-$8,000 | 1-2 Months |
| Small Business Website | $10,000-$25,000 | 3-4 Months |
| Mid-sized Business Website | $25,000-$75,000 | 4-6 Months |
| Ecommerce Website | $50,000-$125,000 | 5-7 Months |
| Enterprise Website | $100,000-$250,000+ | 6-9 Months |
Why Investing In Ongoing Support Is Essential
Even the best-built websites require updates, fixes, and tuning to stay fast, secure, and aligned with business goals.
To keep your site up to date and maintain optimal performance, regular updates and partial redesigns are essential. A few examples:
- Security risks evolve: If your site relies on WordPress, plugins must be updated frequently to patch vulnerabilities. Even custom platforms require server-level security updates and SSL renewals. An outdated website is more vulnerable to attacks and can compromise your brand’s credibility, so ongoing maintenance is necessary to stay up to date.
- Tech stacks change: APIs update, browser standards shift, and Google’s Core Web Vitals impact SEO and visibility. Maintenance ensures compatibility and compliance.
- Content grows: Whether it’s adding a new case study or launching a campaign landing page, your team needs the ability to make changes quickly and without breaking things.
- Performance declines over time: As media files and tracking scripts pile up, your site can slow down and tank conversions unless it’s cleaned and optimized regularly.
The right website support plan will include all of this, and more to ensure your websites never vulnerable.
Common Maintenance Packages and What They Include
| Service | Description |
|---|---|
| Hosting | Hosting of the website and all of it's resources |
| Security Monitoring | Malware scans, plugin/theme vulnerability checks, SSL upkeep |
| CMS & Plugin Updates | Monthly or biweekly updates for WordPress, Webflow, Shopify, etc. |
| Performance Optimization | Compressing assets, optimizing speed, resolving core web vitals issues |
| Content Updates | Adding or editing blog posts, new pages, or site sections |
| Bug Fixes & QA | Cross-browser and device testing, troubleshooting form errors or display issues |
| Analytics & Reporting | Monthly reports, goal tracking, GA4 maintenance, and funnel insights |
| Conversion Optimization | A/B testing, heatmaps, UX recommendations |
| Technical Support | Priority help desk or ticketing for on-demand fixes or enhancements |
Typical Monthly Cost Ranges by Site Type
| Website Type | Monthly Cost |
|---|---|
| One Page / Personal Website | $50-$100 |
| Basic SMB Website | $150-$250 |
| Mid-sized Website | $500-$1,000 |
| E-commerce Website | $2,500-$10,000 |
| Enterprise Website | $5,000-$15,000+ |
A Redesign isn't a cost, it's an investment
Redesigning your website is not just a design upgrade. It’s a strategic decision that impacts your brand, marketing performance, and bottom line.
Knowing the cost is important, but knowing why those costs vary is what puts you in control of your investment.
Keep In Mind
- Execution model matters: Agencies bring full-service strategy and expertise, freelancers offer flexibility, and DIY can work for small projects—but each comes with trade-offs in quality, timeline, and long-term scalability.
- The type of website dictates scope: A personal portfolio site has vastly different needs than a global enterprise platform. Complexity drives cost, not just page count.
- Design, functionality, and integrations are cost multipliers: Custom design, interactive experiences, and advanced CRM or e-commerce setups raise both value and price.
- Content and optimization are non-negotiables: Great messaging, SEO, and conversion strategy are foundational to success. Don’t treat them as add-ons.
- Post-launch support protects your investment: Maintenance, performance tuning, and growth-focused optimizations keep your site converting well after it goes live.
Before you move forward, take time to assess where your business stands.
What are your goals? What level of internal support do you have? What outcomes would make this project worth the investment?
If you’re unsure, that’s normal. A lot of teams get stuck trying to price out a website before they fully define what they need it to do. That’s where we can help.
You can talk with our team to explore what the right approach looks like for your business or use our Website Cost Calculator to get a quick estimate based on your goals and site complexity.
Protip: Don’t start with “What’s the cheapest way to redesign our website?” Start with “What’s the smartest way to grow our business through our website?” That mindset shift leads to better decisions, stronger partnerships, and more meaningful ROI.
Website Redesign Blueprint
Want the full blueprint for your next redesign?
Our website redesign blueprint gives you all the tools you need to make your next project a success. A digital guide, a full redesign checklist, agency interview cheatsheet, and website redesign RFP template.
