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Best Contact Page Design and Practices & 5 Example Pages

Last Updated: August 19, 2022

Contact Page Design

Home » Best Contact Page Design and Practices & 5 Example Pages

Far too many businesses overlook their contact pages.

However, the truth is that it is one of the most important pages on your website, especially if you’re a B2B business. It will serve as a gateway to new opportunities and potential revenue. That’s why you need to get it right.

Customers can use your contact page to get in touch with you and inquire about your business, products, and services.

It’s an all-in-one resource for company information such as phone numbers, emails, and addresses which can help capture and generate qualified leads.

If you’re looking for inspiration for your own Contact Us page, we’ve put together a list of some of the best designed contact pages practices as well as some contact form examples you can find online.

Let’s dive right in!

CHAPTER one

Design Examples of Contact Pages

Here are some of our favorite examples of contact forms and pages for you to check out:

VRC

VRC

VRC is a record and information management firm that specializes in safeguarding the essential records of other businesses.

What we like about their contact website page is that it’s clean and easy to use. The contact form stands out on the page as a quick way for customers to get their questions answered.

This page also includes a phone number and email address that can be easily found and accessed.

AgAmerica

AgAmerica

AgAmerica, one of the country’s leading agricultural land lenders, provides a wide range of customizable financing options that help ranchers, farmers, and landowners achieve long-term success.

Their website has a contact page that encourages customers to get in touch with them. Each of their locations is clearly highlighted on a map included on the page.

In addition, their contact form is simple and easy to use.

Huemor

Huemor

It’s time to be a bit biased and appreciate ourselves a little more.

Our website features a simplistic contact form that only asks for a couple pieces of information and makes good use of social proof by displaying reviews from Clutch.

For these reasons, the page also has a section for job inquiries and partnership opportunities in case a site visitor lands on the contact page.

Slack

Slack 1

Slack is a platform where the right individuals, information, and technologies are brought together to get the job done.

The company’s contact page encourages customers to start a conversation with them by suggesting possible topics.

They also give the customer the option of suggesting a topic if the ones listed don’t fit their specific issue.

HubSpot

Hubspot

HubSpot is a platform that helps businesses in improving their performance in the areas of marketing, sales, and customer support.

Their contact page features a live chatbot that helps answer questions or direct customers to solutions. It also displays their sales contact information along with customer service contact information.

In addition, they show off their office locations and provide different phone numbers for each site.

CHAPTER two

Best Practices

When a new visitor has a specific question or concern, the Contact Us page is frequently their first port of call.

It’s where customers go whenever they have a problem and really want to talk to someone at your company.

They’re there to make it easier for people to figure out how to reach you.

With this in mind, we compiled a list of practices for your contact page and some tips and tricks for what you should put on your contact page.

Above the Fold

Web design best practices dictate that your site’s most visually appealing elements should be placed above the fold.

The term “above the fold” refers to the area of your site that is visible to visitors as soon as they arrive on a page.

A study by the Nielsen Norman Group found that content placed below the fold was viewed 102% less than those above it.

As such, make sure that your contact form is visible above the fold. This makes it easier for users to find the form and makes them more likely to fill it out.

CTAs

CTAs

Once site users are on the contact page, DO NOT send them anywhere else.

The only next step they should take is filling out the form.

Calls to Action, or CTAs, are good ways to get potential customers to do something specific but shouldn’t be overused.

As such, don’t distract them with other calls to action.

You should make it clear in your page’s copy that you’re open to receiving calls, emails, or any other typical requests from prospective customers.

Use of Social Proof

The term “social proof” refers to the idea that the actions or opinions of people can be influenced by the testimony of another.

If customers are on the fence about contacting you for an estimate or have another query about your company, they may feel more at ease if they see social proof.

Here are a few ways to incorporate social proof on the best contact forms:

Client Testimonials

Client Testimonials

Testimonials can be a great way of removing any final objections a prospective buyer may have.

This social proof can be used to persuade people to complete your contact form.

Real customer testimonials are critical in encouraging prospective clients to provide their personal details.

Highlight Key Statistics

Highlighting key statistics related to their problem is another amazing way to ease any doubt a buyer may have.

Putting numbers on factors like customer success or customer service can help develop and maintain confidence.

James square

Data enrichment tools give you a complete view of who is engaging with your brand. This allows us to create forms with less friction that lead to higher conversion rates.

James Utkovic, Creative Director

Highlight Awards

While user testimonies can add value to a brand, business credentials can also increase confidence.

Credentials, such as awards and certifications, can showcase a company’s achievements and qualifications.

These industry awards can be another big confidence booster because they show that you’ve been evaluated and vetted by third-party experts.

Customer Logos

Highlighting key customer logos can be another way to show prospective buyers that you’ve worked with brands just like them.

The key is to make sure that the logos presented represent who you’d like to work with.

Form Design

Consider your contact page as an extension of your company’s brand identity. Get imaginative with your design and copy to give your visitors a sense of what it’s like to work with you.

Since this is usually the first impression customers have of you, the design should be consistent with your brand. As such, stay true to your brand imagery and colors.

Make sure that the best practices for contact form designs are followed. With this perspective, you want your contact page to be consistent with your website design and style.

This means you can’t just put a contact form on an otherwise empty page and be done with it.

In addition, you should also provide a section with resources to help answer questions your potential customer may have.

Protip

If you want to ensure that your contact form is compelling enough to turn visitors into customers, check out our article on example contact forms that convert.

Language

Language

Keep in mind that everybody who contacts you through your website is a prospective customer, and you don’t want to do anything that would discourage them from completing the transaction.

That would mean wasting your potential profit. Because of this, your Contact Us page should be simple and easy to navigate, with no stumbling blocks for your visitors. Make your copy concise and straightforward.

Most importantly, don’t make people hunt for your contact page. Use words that relate and make it easier for your customers to find the page, such as “Contact Us,” “Help,” and “Support.”

Using language that makes sense and is expected helps your customers to find the best place to contact you.

Your customers will be able to find the best way to contact you if you use language that makes sense and is expected.

CHAPTER three

Wrapping Up

With your contact page, you can start a conversation with prospective customers and keep in touch with those who already know you.

Because business relationships are built through communication, having a contact page on your website is a necessary first step.

The design of your contact page needs to incorporate the best practices listed above to generate qualified leads.

Make sure the contact form is above the fold so that users are more inclined to complete it. Your CTAs need to be engaging but not overused to avoid confusing visitors.

To encourage prospective customers to provide their info, you can use social proof like testimonials, statistics, awards, and customer logos.

Lastly, consider the design and language used on your contact page.

We’ve also provided a few Contact us page examples for your inspiration.

With these in mind, you can generate qualified leads and foster lasting customer relationships in no time!

Meet The Author

Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.

Originally Published

August 18, 2022

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