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How To Create A Careers Page Design That Attracts Talent

Last Updated: April 26, 2022

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Home » How To Create A Careers Page Design That Attracts Talent

Business is as competitive as ever, which means acquiring top talent is more difficult than ever.

Companies are experiencing a “talent vacuum”.

There are tons of available jobs – but seemingly, no qualified applicants.

So that begs the question, how can we attract the right employees to apply?

Your website should be a place that both your customers and future employees love.

Many companies struggle with the first, and many more struggle with the second.

Creating a company’s career page on your website could be the key to attracting the best candidates to help your brand flourish.

So how do you create an effective career page? We’ve compiled some amazing tips and examples right here in this article. Let’s get started.

CHAPTER ONE

How To Make Awesome Career Listing Pages.

Your career listing pages are the first thing that potential applicants will see when they’re considering whether they want to work with you.

That’s why you need a career page design that is straightforward and complete, but interesting enough to make them want to read more about your individual job listings.

Demonstrate Who You Are

Your career page must describe who you are as a brand.

Before anything else, you should start with the basics: teach employment seekers about your brand with a brief description of how it came to be.

Talk about when it started, how it was founded, the team behind your business, and who is currently working with you. Consider your tone and language when writing content for your page to make sure that it matches the overarching voice you want your brand to be known for.

Pipedrive@2x

Take the Pipedrive website above as an example. The interface for their website and career page is neat, simple, and readily contains all of the information that prospective candidates need to know about the brand and its history.

The included pictures of their team are a nice touch, as they help applicants become more familiar with the people behind the business. Locations are also clearly stated at the top.

BusinessofFashion@2x

Another good example is the website for Business of Fashion. They get right down to business and open the website with a description of their organization. The design of the page is sleek and minimal, but it still showcases their biggest achievements and provides a detailed description of what they’re like as a company.

They also include a complete list of key people within their organization, which can help new hires get their bearings in the company faster.

Show What You Stand For

Emphasizing your core values should also be the top priority in designing a career page. You want to find employees that are compatible with your company.

Skills are a priority, but ultimately, if your employees don’t agree with your brand’s values or vice versa, then the working relationship isn’t built to last. Putting your company values on your page filters through applicants, leaving only the most suitable candidates.

Slack@2x

A great example of showing what you stand for can be seen with Slack’s career page. From the moment you enter the page, you can see which values the business revolves around.

They use their graphics wisely, emphasizing their inclusivity with the headlining image at the top of the page. They also highlight this throughout the page, as seen in their values and other descriptions.

Etsy@2x

Like Slack, Etsy’s career page also showcases its values through lovely images and nicely worded descriptions. The section dedicated to their mission and values is one of the first and longest parts of the page, efficiently getting the message across even as employment seekers scroll past it.

Show What It’s Like to Work There

Give employment seekers an idea of what it’s like to work in your company. This helps them ease into the idea of being a part of your workplace and know what to expect.

Going for a professional look is okay, but ultimately, adding some candid shots of your employees and workplace will make your company look more authentic and inviting.

These pictures could include shots of your team during work at the office or in a meeting. You could also add some photos of events, like team-building trips or office parties.

Canva@2x

You can see this on Canva’s website. They’ve got a whole section dedicated to pictures of their employees. They have also organized their job postings into categories and added pictures for each one.

Aside from demonstrating the job opportunities they have for applicants, they also show what it’s like to work in that specific division of their company.

Namely is another good example. Their career page takes on an employee-centered approach, expressing that their employees are the heart of their business through a brief opening description. This is accompanied by some candid pictures of their employees. They’re able to achieve an authentic look with fewer pictures than Canva has used.

Use Social Proof

Social proof is always an effective way of letting employment seekers know what life is like at your workplace. Ask your existing employees to give some feedback about their experience at your company. This could either be blogs or short videos, structured like a vlog or an interview.

Try to feature some employee-centered awards on the career page as well, such as best workplace awards, since they add to your credibility as an employer. You could also feature employee success stories as articles on your career page.

Hubspot@2x

An effective example of using social proof can be seen on HubSpot’s career page. They have their employee-centered awards and ratings at the bottom of their page. Their employee testimonials are structured as a pop-up window that stays on the side of the page.

It flips through the testimonials like videos on a phone, which is a cool and unique touch. Once you click on the pop-up, you’ll see short videos of employees from different divisions talking about their experience at HubSpot.

Protip

Use social proof (testimonials) from your employees on the careers listing page and individual job posts. You do it when you’re trying to acquire new customers, why not use it to attract new talent?

Fidelity’s career page shows something similar. They have their awards laid out clearly near the bottom of the page. Rather than writing them out, they’re shown as logos so employees can clearly see that they’ve been awarded by reputable names in the industry, such as Forbes and Glassdoor. They also have content from their employees in the form of blogs and video testimonials.

CHAPTER TWO

How To Maximize Applications On Your Career Description Pages.

Career description pages contain the information that applicants will be looking for, such as the job requirements, the responsibilities, and the benefits.

It’s important to highlight your business as a high-quality company, but be sure not to oversell your brand; leave room for the basics. The basic information should be easily accessible and found right away.

Salary and Benefits are Important

This is one of the biggest factors that could persuade applicants to apply for your company. Applicants are faced with an endless pool of job openings that match their skillset, so at the end of the day, the benefits you provide might be the most effective way to convince them to give your brand a chance.

Benefits should be clearly stated on your career page. Try to present them in a way that could make employment seekers want to know more.

Helpscout@2x

The HelpScout career page uses this efficiently. On their career page, they have a section dedicated to the salary and benefits they offer to all of their current and future employees.

It’s a brief overview of their benefits, but it reveals enough information to give their potential applicants an idea of what they can enjoy when working for the company. They also link to a salary calculator so employment seekers can determine how their salaries came to be and how they will fare over time.

Toggl@2x

On the other hand, Toggl takes on a more detailed approach to its career descriptions. They have a wide variety of career options listed on their landing page.

You have a brief description of each job as you scroll through the page, but you can see the full requirements and benefits once you click on the link. Salary is visible right away on the career page.

Toggl also gives employment seekers a rundown of what their two-step hiring process is like, which is convenient.

Be Descriptive About the Job

Show your potential employees a glance at a “day in the life” of the job they’re applying for. Make sure to include their specific roles and responsibilities, such as what they would have to manage or oversee while working.

Spotify@2x

Spotify does a great job with this aspect of its job descriptions on their career pages. First of all, their career landing page is cool and modern. Job openings scroll slowly over the screen as message bubbles, which creates a nifty effect. Once you click on a job opening, you’ll be redirected to a separate page with all of the details about the position.

Spotify included an overview of the job, the responsibilities included, and the benefits of taking the job. It also includes where the job is located since some positions are selective to some of Spotify’s global offices.

Goto@2x

GoTo is also a good example if you’re looking for some inspiration. When you click on one of their job openings, you will be greeted by an overview of the job descriptions at the top. Right below, the day-to-day responsibilities of the jobs are listed, so applicants will know right away what their range of tasks will be like once they start working for the company.

It is descriptive and direct, exactly what a job description should be like.

Be Direct About Who You’re Looking For

You need to state exactly what kind of employee you are looking for in the job description. List every necessary skill that comes to mind. Jot down all the soft skills, hard skills, and other factors that you need to take into account when you’re hiring new employees.

It saves time and effort on both ends, effectively sorting through the applicant pool and receiving only those who are truly qualified and an ideal fit for the job.

Accelo@2x

Accelo’s job description pages give an extensive description of what they’re looking for in an employee. They give specific details about the tasks and what responsibilities they’d have to fulfill while working for the company.

They also list down all the technical requirements needed for the position, such as the expertise needed for certain programs and applications. All programs are listed in the description, so employment seekers can look through them and identify which ones fall under their skillset.

jack square

“Case studies are one of the most important marketing and sales tools out there. Not only do they showcase your past work, but they can be easily deployed to leads in relevant industries to show a whole host of information in an easily digestible format – timeline, pricing, unique features, results, etc. All of this paints an at-a-glance “what can this agency do for me too” picture for the lead.”

– Jack Morrin, Sales Coordinator

CHAPTER 3

Why You NEED An Applicant Tracking System.

First, what is an applicant tracking system?

An Applicant Tracking System (ATS) can be a useful asset to companies that are looking to hire more talent for their team. It is software that promotes maximum productivity and organization by sorting through job applications and publishing jobs.

ATS can be fully accessed by all of your employees, making it easier to monitor and manage the hiring process. Having access to cutting-edge technology can lessen the burden on your team. It requires less time and effort to manage, allowing you and your team to delegate tasks and focus on other requirements.

A Central Hub for Job Posts

Managing your job posts can be difficult, given the large number of job boards available for employment seekers. Manually posting your openings on each one and managing the independent pools of applicants causes issues with organization and efficiency.

Having an ATS allows you to do all of this from one spot, saving time and allowing your team to focus on more important matters throughout the hiring process.

Automation and Efficiency

Automation is every company’s saving grace when they’re in the process of hiring new talents. First of all, it requires less manpower compared to manual tasks.

The process of using an ATS is quick and seamless. You can save job listings, set up automated responses to applicants, and manage, organize, and notate the upgrades with a few simple clicks!

Protip

There are a lot of different applicant tracking software solutions out there to improve your careers page. The one we love at Huemor is called JazzHR.

Wrap Up!

Now you have a career page that draws in the talent you need! Continue to monitor and make updates with new job listings as well as to tell your company’s continuing story.

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Meet The Author

Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.

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