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The Best Wordpress Speed Optimization Plugins.


June 22, 2023

2023.03.23.The Best WordPress Speed Optimization Plugins
The Best Wordpress Speed Optimization Plugins

Page speed is important because it impacts the user experience and affects your website’s search engine rankings. A slow page speed means that visitors have to wait longer for pages to load, which can lead to a higher bounce rate as visitors abandon your site due to frustration. Additionally, search engines like Google consider page speed when determining where to rank web pages in search results, so having a faster page speed means that your site is more likely to appear higher up in search engine results.

When you’re considering performance optimization for your Wordpress site, plugins can really help to get things going. There are tons of plugins out there that claim to increase page speed and boost overall performance, but not all are created equal.

To ensure that you pick only the plugins that will maximize your site’s speed and performance, we’ve compiled a list of the best Wordpress speed optimization plugins so that you have a starting point when optimizing your site. In this article we’ll discuss why these specific plugins are important, how they work, what features they offer and how they compare to other popular options.

First, let’s define a couple terms that are important to know when it comes to website speed:

Minification: the process of removing unnecessary characters from source code without changing its functionality. This helps to reduce the size of webpages and improve loading times, resulting in faster page delivery for users and improved overall performance. Minification also improves caching efficiency as fewer bytes are downloaded to the browser, reducing network latency and improving user experience.

Caching: stores information that has already been accessed on the server, so when a user accesses something again, they can receive it faster because it is already stored in the cache. This helps to reduce the load on the server, resulting in faster page load times and improved performance.

Huemor’s Favorite Wordpress Speed Optimization Plugins

Here are three of the top WordPress plugins we use when building websites for our clients.

  1. Imagify: Great for image compression and optimization, enabling quicker loading speeds.
  2. WP Rocket: Use this for caching, minification, and database optimization for an all-in-one solution.
  3. NitroPack: Great for automation of page optimization and speed loading.

For more WordPress plugins, check out our article here: Best WordPress Plugins We Use!


Imagify quickly and easily compresses standard formats like PDFs, bulk optimizes multiple files in a flash, and resizes images proportionally without cropping or distortion — never compromising on quality.

It has an excellent Smart Compression Mode feature that guarantees optimized images with small file sizes but keeps their stunning beauty intact.

Why We Love Imagify

  • Reduces weight and size of images without compromising their quality
  • Its intuitive user interface and design make it easy to use, even for non-tech-savvy individuals
  • Excellent customer support from the Imagify team


  • Free: Maximum of 20 MB per month or about 200 images
  • Growth ($4.99 per month): 500 MB per month or about 5,000 images
  • Infinite ($9.99 per month): Unlimited per month

WP Rocket

If you want to turbocharge your WordPress performance, look no further than WP Rocket — an all-in-one plugin that takes the guesswork out of speeding up your website.

Getting started is a breeze with tons of features like caching for powerful speeds and optimizing Core Web Vitals already included in its easy-to-use interface. You can also use advanced options such as LazyLoad images and minifying code.

Don’t worry if those terms sound foreign, though — they come preconfigured, so there’s no need to be tech-savvy.

And if you really want to give it some horsepower?

You can integrate with Sucuri or purchase a CDN separately too! Rest assured that almost any theme or plugin will work seamlessly without issue either way

Why We Love WP Rocket

  • Excellent balance of user-friendly interface and wallet-friendly pricing model
  • Becomes even more powerful when paired with WP Engine
  • The only caching plugin allowed with WP Engine


  • No free plans


  • Single ($59 per year): Product updates and support for one website
  • Plus ($119 per year): Product updates and support for three websites
  • Infinite ($299 per year): Product updates and support for unlimited websites


NitroPack is the perfect speed-boosting solution for any website, big or small. Not only does it combine advanced caching, image optimization, and code compression into one convenient package — but this all-in-one service requires zero technical know-how.

Plus, with its proprietary resource loading system, you can expect faster speeds on every device imaginable.

And setup takes less than three minutes — easy peasy!

Why We Love NitroPack

  • It’s cloud-based, which means it’s accessible anytime, anywhere
  • Automatically compresses and optimizes your site speed, requiring minimal effort on your part


  • Free: One website, 5,000 page views per month, 1 GB CDN bandwidth per month
  • Business ($21 per month): One website, 50,000 page views per month, 25 GB CDN bandwidth per month
  • Growth ($51 per month): One website, 200,000 page views per month, 100 GB CDN bandwidth per month, adaptive image sizing
  • Scale ($176 per month): One website, 1,000,000 page views per month, 500 GB CDN bandwidth per month, adaptive image sizing, font subsetting

How to Choose a Wordpress Speed Optimization Plugin

Finding the right plugin for your WordPress website requires careful consideration and planning.

The choices are dizzying, but it’s important to remember to focus on your business goals and prioritize accordingly.

As you look at what’s out there, think about SEO optimization and how to best create a great user experience across your website.

Of course, budget is always going to play into the decision. Many of the available plugins have free and paid plans. Just make sure you know what features you’ll get with each before signing up.

It’s too easy to get caught up in the hype of individual plugins like WP Rocket, Imagify, and NitroPack.

So, take a breath and figure out what works best for your business needs.

Best Practices for Speed Optimizing a Site

But speeding up your website isn’t just about plugins! It’s also vital to remember speed optimization best practices.

Here are three actionable tips to help you get started.

Optimize Your Images

Large images can dramatically slow down the loading time of your website. To speed up loading times, optimize by compressing the file size of each image before you upload it.

You can also use plugins like Imagify, which automatically compress images uploaded to your media library. This is an easy way to boost your page speed without sacrificing quality or resolution.

Paginate Posts and Comments

If you have a lot of comments or posts on a single page, it can slow down the loading time.

Pagination helps spread out this content over multiple pages, which will help reduce the amount of data that needs to be loaded.

This helps improve loading times and keeps users engaged by giving them more content to explore while they wait for their page to load.

Regularly Update Your WordPress Website

The older versions of WordPress are less efficient than newer ones, so make sure you are always running the latest available version!

Regularly updating your theme and plugins is also essential, as new updates often come with bug fixes or performance enhancements that could significantly improve your website’s speed.

You should also delete any plugins or themes you don’t use anymore, as they could slow down your website unnecessarily.

Optimize Your Site Speed With Huemor

Making sure your website loads quickly is essential to keep visitors on your page. WordPress & Shopify have plenty of speed optimization plugins available.

Still, unfortunately, they won’t work miracles — the key lies in pairing them with other best practices we mentioned in this post and more. (See: Best Practices for WordPress Website Maintenance)

There isn’t a one-size-fits-all solution for maximum effectiveness, so take some time to figure out which ones are right for you!

If that sounds like too much effort, you can always partner with us to ensure your site is performing its best.

Subscribe to our emails, and we’ll send actionable website tips straight to your inbox.


President of Huemor


Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.

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