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What Are the Best WooCommerce Sites and How Do They Use the Platform?

Last Updated: January 24, 2023

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Home » What Are the Best WooCommerce Sites and How Do They Use the Platform?

Have you heard of the eCommerce platform known as WooCommerce?

You might be more familiar with Shopify as an eCommerce platform, but there are several other eCommerce platforms that are continuing to grow in popularity.

WooCommerce is currently the most commonly used platform online for creating eCommerce websites.

In 2022, 22% of the world’s top one million websites are powered by WooCommerce.

These stores aren’t just insanely successful, but they also look great and make use of beautiful layouts.

We compiled a list of some of the best WooCommerce websites that may provide you with the inspiration you need for creating your own.


Background on WooCommerce?

Before we dive into some of the top WooCommerce sites today, it’s imperative that you have an understanding of what WooCommerce is, where it came from, and why it’s such a popular platform for online selling today.

What Is WooCommerce?

WooCommerce is arguably the top eCommerce plugin on WordPress and is also the most popular.

Its integration allows for excellent SEO for eCommerce websites. It’s also open source, which offers users the ability to make unlimited customizations as they see fit for their websites.

Because it was designed for people who use WordPress, you’ll get support from the open-source community who have the experience you need.

Before it became known as WooCommerce, the plugin actually had roots in a company called WooThemes, a premium theme company for WordPress founded by Adii Pienaar, Magnus Jepson, and Mark Forrester.

Later, Mike Jolley and James Koster — two developers — would join the team to build WooCommerce, which was called Jigoshop in its infancy.

This first version was launched in 2011, becoming an instant hit. In just two years, it achieved one million downloads.

By 2014, WooCommerce reached four million downloads. Because of its rapid growth, WooCommerce was acquired in 2015 by Automattic, a global distributed company noted for its contributions to WordPress.

In the same year, the plugin would be downloaded over seven million times.

Today, it powers over 22% of the best websites on WooCommerce as well as 28% of all the eCommerce stores that exist online. Find more eCommerce statistics here!

Caleb square

WooCommerce is by far the most reliable eCommerce plugin for WordPress. While most other eCommerce plugins for WordPress are buggy and difficult to extend, WooCommerce differentiates itself as a dependable option to which more advanced functionality can be added as needed.

Caleb Shultz, Director of Projects

What Websites Is WooCommerce Good For?

WooCommerce is a great platform to use in order to create creative eCommerce websites and is currently being used for websites across the board.

It’s especially effective for building websites that sell products as well as keeping updated with information such as various landing pages.

Businesses that want a lucrative way to sell their products can highly benefit from using the WooCommerce plugin found in WordPress themes.

This platform allows all kinds of businesses to seamlessly create an online store where they can sell products directly from their website without the need to create a template exclusively for their store.

No matter what kind of website you build or the industry you want to sell in, WooCommerce can make your life easier.

Some of the most popular websites that use WooCommerce sell the following:

  • Food
  • Clothing
  • Fitness
  • Drinks
  • Makeup
  • Other goods

Because WooCommerce is extremely flexible, it can be used in a wide range of shops and in different industries, helping you sell more items every month.

With plenty of themes to choose from, WooCommerce can build a shop that will always fit your needs.

Apart from looking great, you’ll also get full control of how all your products are sold.

Now let’s get started with the best of the best!


Our Top Picks for WooCommerce Sites

Blue Star Coffee

Blue Star Coffee

Blue Star Coffee has chosen WooCommerce as the platform to host their online store and has since become one of the most well-known coffee shops online.

With WooCommerce, they are able to sell products and simultaneously get people to sign up for their subscriptions.

WooCommerce allows this company to build out its website with various additional web pages and is popular due to how attractive it is; it will definitely catch your eye.

The moment you set foot on their website, you’ll see what the fuss is all about. A clean and crisp design directs you to their products right away.

Choose from their favorite blends such as:

  • Espresso Blend
  • Morning Roast
  • French Sumatra
  • Supernova Decaf
  • And more

As you explore further into their website, you’ll find their shop which contains other products, including apparel, brewing equipment, subscriptions, accessories, and gift cards.

It also has many web pages that accompany its products with comprehensive details that tell visitors about who they are and the various products they offer.

Their eCommerce homepage design is high-quality and quite impressive.

As a result, they were able to build their brand and become well-known online with the help of WooCommerce.

Custom Barres

Custom Barres

Custom Barres is another prime example of a beautifully designed website, where the imagery shows just how capable and flexible WooCommerce is when it comes to offering businesses options and customization.

The website looks both professional and very fitting for the theme that everything is centered on which is ballet barres.

You’ll also notice the animation of the page which adds more charm to the website itself, where the content appears and disappears as the user scrolls further down.

Users who are in the market for ballet studio equipment or those who are looking to build an in-home dance studio will have a great experience navigating through this gorgeous website.

Shopping here also delivers a great experience, where each item has been separated on the website and is placed into basic category pages that are easy to figure out.

Right from the homepage, you’ll see various examples of their products. Everything on this website has been customized to provide users with a fantastic shopping experience.

Good Dye Young

Good Dye Young

This website has particularly fun and colorful homepage content because it’s all about dyes.

With a combination of imagery and movement, the products on this website become much more interesting and engaging.

You’ll also see that the text and copy throughout the website have a great organization to them, adding to the whole user experience.

Good Dye Young creates hair products that are sorted into different categories, where visitors can shop through the following options:

  • Shop By Color
  • Shop By Duration
  • Semi-Perm
  • Semi-Temporary
  • Temporary Hair Makeup
  • Availability

The popularity of the brand is partly due to the creator of the brand, Hayley Williams, the lead singer of one of the most popular bands today, Paramore.

She and her trusted friend and makeup artist, Brian O’Connor, created GDY, where they focused on product performance and quality ingredients.

With a vision of creating a community that’s centered around self-expression, happiness, and color, GDY became an extension of the passion they share, while their website reflects all this and more.

Jeff Dunham

Jeff Dunham

Did you know that even comedians now use WooCommerce? Jeff Dunham’s store maximizes all of the resources available to him and showcases all that WooCommerce has to offer.

The second you visit this site, you’ll see the hero header, a slideshow that acts to introduce content without the user having to interact with the web page.

This website uses WooCommerce as a way to sell tickets rather than a product which goes to show the versatility of WooCommerce as a platform.

If you’re not familiar with Jeff Dunham, he’s a comedian, ventriloquist, and actor who grew in popularity thanks to his appearances on several TV shows.

He also has six specials on Comedy Central, and he even had a show in 2009 called The Jeff Dunham Show.

As such, tickets for his shows have become highly sought after, and this website offers the perfect place to get them.

Singer Sewing Machines

Singer Sewing Machines

The Singer Sewing Machines‘ website is a top WooCommerce due to the clean design of the eCommerce website, where everything is organized to show how a WooCommerce website can be used to create a great product page design and layout.

There’s no better word than “simple” to describe how this website has been created. With its products lined up neatly with corresponding details about the item, it has everything you could need.

The home page was intelligently used to break down their products into categories, which are popular sewing products, latest in sewing, and sew and save.

Everybody grew up with this brand, and even though it’s been around since 1851, it doesn’t fail to keep up with the times and provide us with a smooth and clean online shopping experience.

The Singer brand offers reliable sewing machines while delivering excellent services and friendly advice.

All in all, Singer’s WooCommerce website is the go-to place for everyone who wishes to purchase high-quality sewing machines.



WooCommerce is a popular eCommerce website and a growing platform for all kinds of businesses and products that wish to excel in their respective industries.

From what we’ve seen in the examples above, there are many ways to use WooCommerce to your advantage while getting a wide range of customization for your specific needs.

No matter what you’re looking to sell, you can be sure that you’ll have the edge over your competition just by working with this platform.

Visit our next blog where we discuss WooCommerce vs Shopify. You may also visit our other blogs to get more information on web design systems and product page tips.

Looking to build your own online store? Contact us for help in creating your own WooCommerce store!

Meet The Author

Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.

Originally Published

January 18, 2023

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