Web Design & Development Agency New York City

Each business's needs are different, so due to variations in scope pricing from one web design to the next can be quite different. Our typical end-to-end website redesign costs $50,000-$100,000.

 

If you have a well-defined scope check out our website cost calculator for a more refined estimate. If you’d like a more detailed breakdown of the pricing, request a copy of our pricing sheet.

Similar to questions regarding website cost, the timeline will vary greatly based on the scope of your web design project. Typically, our end-to-end build projects take 4-6 months to complete.

We have an even balance of start-ups, small businesses, non-profits, and enterprise clients across a multitude of industries. To get a better sense of our wide range of web design projects check out our client's list.

Our web design & development team is 100% based in the United States. We have offices in New York, NY and Pittsburgh, PA. We also have some remote employees in California, Illinois, Utah, Florida, and Ohio.

The core of our teams is comprised of 1 project manager, 1 creative director, 1 web designer, 1 web developer, 1 copywriter, 1 digital marketer, and 1 QA specialist. Beyond that, we may add additional web designers or web developers based on the size of your web design project. We may also add on additional employees focused on illustration or motion graphics depending on your needs.

 

Clients can expect daily communication with their team via E-mail, Slack, or Asana and ‘all hands on deck’ meetings once a week via video conferencing.

 

Ultimately, we try to make ourselves as available as possible while still leaving room for us to make meaningful progress on our client's projects.

Absolutely. It’s common for our web development company to collaborate with internal or external digital marketing teams.

 

Throughout the course of a project, we often help these teams set a better structural foundation for SEO, set up smarter segmentation, improve goal and event tracking.

 

Post-launch we can collaborate with your marketing team to produce new landing pages, website sections, lead magnets, or assist with aspects of the marketing work ourselves.

Build engagements are best for organizations undergoing a major rebranding, looking to migrate from their content management system to WordPress or Shopify, or have larger, structural issues with their current web design.

 

Grow engagements are best for organizations that already have a website on Shopify or WordPress and are looking to increase conversions, sales, and improve overall customer experience.

Build is our line of business that's focused on end-to-end web design revamps. Here's a quick outline of our process:

 

Project Kick-of

We start with an in-person or virtual project kick-off that often takes place over the course of 1-2 days. In this kick-off, our team will perform a series of exercises to better understand your brand, your customers, current challenges with your existing web site, and goals for future growth. We'll also dig into things like website structure, categorization, and design.

Strategy & Design

We'll then create a series of documents such as a key takeaways document, user personas, user flow charts, initial wireframes, and mood boards.

Based on our research and observed user behavior we'll iterate with your team in a collaborative fashion to design a user experience that both you, and your customers will love.

 

Development & QA

After we've both arrived at a point with the visual design where we're completely satisfied we'll transition over to development. Our design team creates comprehensive visual guidelines for our development team to execute.

Our approach to QA has five layers:

1. A round of technical QA performed by your Web Developer.
2. A round of visual QA performed by your UI/UX designer
3. A round of functional QA performed by a Quality Analyst
4. A round of holistic QA performed by our broader team
5. A round of holistic QA performed by your team

This multi-layered approach ensures our website's launch and performs flawlessly day one.

Grow is our line of business that's focused on incremental website improvements.

Our 6-month roadmap is designed to help us study your website traffic, observe issues/opportunities with user experience, identify quick wins, and systematically execute and measure improvements to the site.

 

Month 1 - CRO Audit

Through a mix of user testing and data analysis, we'll perform a CRO audit of your current website or online store. We'll focus on Mobile, Desktop, and Performance opportunities. Some of the key things we'll identify are:

• Priority levels
• Problems/Opportunities
• Potential Solutions
• Issue Types (Design, Technical, Conversion, Internal)
• Bucket (Quick Win, Test, Other)

 

 

Month 2 - Roadmap + Quick Wins

Our teams will collaborate by taking our findings and creating a 6 month Grow roadmap. From this, you'll have a clear understanding of where we're going to have the biggest impact. This month we'll also focus on executing the quick wins adjustments.

 

Months 3 - 6 - Improvements, Testing, and Reporting

Our dedicated team of experts will systematically perform conversion tests and make web improvements that result in higher conversions and increased revenue. Walking you through the how, why, and impact, every step of the way.

If you're curious about what level of insights you can expect, check out our resource section for e-commerce.

Absolutely. We engage with clients in two different ways post-launch:

 

Support keeps your website up to date, backed-up, secure, and fast. We also assist with reactive improvements to your website such as building new landing pages or adding new features.

 

Grow is a proactive approach to continually improving your website. We’ll focus on increasing your conversion rate through multivariate, split, and a/b testing. We can also focus on creating new lead magnets like calculators, quizzes, and downloadable resources. You can learn more about grow here.

Our digital agency has been awarded top 10 ratings from Clutch in the categories of web design, top web developer, and user experience design for 5 years in a row.

Our client work has been awarded by pretty much all of the major critics in our industry. We've received numerous awards from The Webby's, Ad Age, The Davey's, W3 Awards, Horizon Interactive Awards, Interactive Media Awards, and more.

We established our web design agencies Pittsburgh, PA office in 2017, however our agency was originally founded in 2011, so we have 10 years of experience transforming brands' online presence.